Covid Safe • North East Lincolnshire's Vaccination Campaign
As lockdown restrictions eased in May of 2021, we began working with NHS North East Lincolnshire CCG and North East Lincolnshire Council to develop a sustained campaign of social media videos to promote the vaccination campaign in the area, and try to encourage local people to get a jab.
We knew this was important work, so threw ourselves into creating a detailed but flexible campaign that targeted a wide-range of audiences in the local area. After doing some initial interviews, we identified various subjects or "talking points" that seemed particularly important to the public, such as "protecting family and friends", "getting back to normal" and "returning to work safely". Using these as a starting point, we developed a number of
We identified numerous
The Lincolnshire Rural Activities Centre (LRAC) is a charitable organisation, running an activities centre in Lincolnshire. They needed to increase the use of their facilities, by encouraging more participation in their events.
The brief, developed with centre manager Sarah Moss, was to showcase the comprehensive equestrian facilities, highlight the safe environment, the support of people with disabilities, and showcase the wide range of activities offered by the centre and groups based there.
Consideration had to be given to the needs and desires of multiple groups and organisations, whilst also meeting the main brief to tell a cohesive and compelling story. Filming around a busy centre with animals and children also proved to be challenging.
Outputs include a full-length documentary for the website that explores the centre's story, a 60-second promotional video for advertising and social media pages, and three 15 second video adverts for social media timelines, designed specifically for Instagram.
Opening titles and captions reflect the house style, providing a cohesive look across different platforms.